Love it or hate it, email is here to stay. So, let’s make the most of this powerful marketing and fundraising channel for your nonprofit organization! This Spotlight Master Class will teach you best practices to format emails for maximum impact, ways to write emails so they produce results (read: donations), and recommendations to get your potentially anti-email colleagues on board with your new approach. 

By the end of this class you will: 

• Understand how to format an email so it is beautiful and effective 
• Be able to convince colleagues not to be upset when folks unsubscribe from your list 
• Understand why multiple calls to action in one message is a bad idea 
• Be able to test emails so they look great on desktop and mobile

This class is for you if: 

• You are responsible for email marketing and/or fundraising strategy, email production, email list growth, and email segmentation within your organization 
• You are unsure about the best approach to use email to raise money online 
• You want to learn tips to format messages so they’re actually read 
• You are frustrated and unsure why your current email approach isn’t working 

This class is not for you if: 

• You are interested in sending unattractive emails 
• You are satisfied with the visual look of your current emails 
• Your organization already has a wildly successful email program that raises tons of money and gets the results you want