Greater Good Strategy Founder and CEO Emily Goodstein will show you how to grow your email list, unlock the power of automated messaging and social media retargeting, transform mailing list addresses into donors and… drumroll please… raise (more) money online.
This course is designed for current or former Jewish communal professionals. There is no preparation necessary other than thinking through what has and has not worked in previous online fundraising campaigns. Come prepared to ask questions, be challenged, and talk about Emily’s love of the “two-scroll rule.”
By the end of the course, you will have:
- A list of easy (ish) ways to improve your organization’s digital fundraising program
- Back of a napkin ways to calculate realistic estimates when asked "but how much can we *really* raise online this year?"
- Ways to overcome potential fears about email unsubscribe rates (hint: they’re not bad)