Dharma Pachner, Founder & Chief Creative Officer, Contrast & Co.
Strikingly Different by Design: Building Brands with Purpose
Standing out in branding today is more challenging than ever. Across industries, the heavy reliance on templates, design systems and responsive frameworks has led to a uniformity that erases individuality. Branding, in this workshop’s context, is about being able to powerfully articulate your vision and mission through the words you use and the visuals that support them, such as logos, color palettes and typography. Together, these signals shape how your organization is perceived. To truly differentiate, organizations must break free from the sea of similarity and create brands that are not only visually distinct but deeply purposeful. This workshop is designed to help you do exactly that—by uncovering what makes you and your organization unique and transforming that individuality into a powerful, resonant brand foundation.
Whether you’re starting from scratch or reimagining your existing brand identity, this session is designed to meet you wherever you are in your branding process. You’ll gain clarity around identifying and articulating your unique value proposition and sense of purpose—what you want your community to know and remember you for. Building on this foundation, we’ll explore how to strategically translate these insights into a cohesive brand strategy that aligns your messaging and visuals, creating a unified and compelling identity. You’ll learn to leverage basic design principles to ensure your brand truly stands out, commanding attention in crowded markets and fostering meaningful, identity-based connections. Attendees will leave with practical tools, actionable strategies, and a deeper understanding of how branding can promote causes, inspire alignment, and drive lasting results.