Deann Forman Headshot

Deann Forman

ICF-Certified Executive and Leadership Coach

I'm an ICF-Certified Executive and Leadership Coach with more than 25 years of experience in nonprofit management, the majority in the Jewish communal field. I spent over 10 years in the C-Suite as a CEO and COO before that, and have served as a consultant to executive and lay leadership of more than 50 JCCs across the USA and Canada. Though my ASL is pretty rusty at this point, I was once an ASL interpreter and have extensive experience working with adults with developmental disabilities, and with Deaf and Deaf-blind adults. 

I have a passion for helping executives, business owners, and emerging leaders create highly effective and collaborative teams. My coaching style is to encourage clients, often with humor, to be self-reflective, open and responsive to the gift of feedback. I coach my clients to successfully navigate challenging people and situations, and to speak directly and confidently, with awareness and understanding of others. Clients learn proven methods to shift their perspective and create new possibilities. My goal is to help clients learn how to identify and capitalize on their bright spots, illuminate and address their blind spots, and bring to bear their full set of skills and talents.

As a "Sandwich Generation" veteran, I'm adept at navigating the demands of being a busy working mom of 3 delightfully sarcastic children, a caring (and often flustered) daughter of an aging parent, and a proud partner of a loving and supportive husband. I have lived through the grief of prematurely losing both my mom and my only sibling. Though I make plenty of mistakes, I work hard to support my children through their mental health struggles, and to create safety and unconditional love for my youngest child who is still figuring out where they fit in their gender-nonconforming identity. 

You can read more about me online or follow me on LinkedIn. I use she/her pronouns.