LinkedIn provides unparalleled opportunities to elevate organizational impact, yet the platform is extremely underutilized by businesses and nonprofit organizations. Join Spotlight: LinkedIn Business for Jewish Nonprofits to learn the intricacies of LinkedIn's audience, understand measures of success, and gain practical insights into leveraging LinkedIn Business for your organization. This Spotlight Master Class is designed for Jewish nonprofit professionals managing social media for their organizations or those with general digital marketing responsibilities who want to propel the missions of their organizations forward.  

In this two-hour interactive session, Andrew Exler will provide you with concrete tools to leverage LinkedIn to boost your organization’s online presence. You’ll be guided through an opportunity to immediately apply your learning to action so that you can transform your organization’s LinkedIn Business presence. 

By the end of this class you will: 

• Understand the unique advantages and dynamics of LinkedIn for Jewish nonprofits and marketing professionals. 
• Be capable of creating and optimizing an effective LinkedIn business account, enhancing your organization's online presence. 
• Gain insights into the importance of employee engagement on LinkedIn and strategies to optimize profiles for organizational benefit. 
• Develop a thought leadership presence, positioning yourself and your organization as leaders in the industry. 
• Master the art of creating engaging and authentic content tailored for the LinkedIn audience. 
• Showcase proficiency in utilizing key LinkedIn features, including Ad Accounts, LinkedIn Insight Tag, Newsletter, and LinkedIn Analytics. 
• Acquire a clear understanding of measures of success for managing your organization's LinkedIn page. 
• Be equipped with actionable steps to immediately implement, transforming your LinkedIn presence and organizational impact. 

This class is for you if: 

• You are a responsible for managing social media within your organization. 
• You have broader digital marketing responsibilities and aim to enhance your organization's online presence. 
• You seek to leverage LinkedIn as a powerful tool for advancing your organization's mission. 
• You are intrigued by the unique dynamics of the LinkedIn audience and want to tailor your content for professional engagement. 

This class is not for you if: 

• You are not involved in managing social media within a nonprofit organization. 
• You are not interested in tailoring your content for professional engagement on LinkedIn. 
• You are not responsible for overseeing or contributing to the success of your organization's LinkedIn page.